Remember the advertising fiasco that was the Kendall Jenner and Pepsi commercial? A lot of that has to do with the fact that people have become very critical and cynical regarding advertising. To counter this current scenario, we have strategies like influencer marketing. With the pass of time, people have less and less trust on… Continue reading What Is Influencer Marketing And Why Does It Matter?
Some people decide to take care of their company’s digital marketing themselves, and that’s OK. But sometimes you need to leave SEO for the SEO agency and experts. There are countless of videos and tutorials on SEO, and maybe there’s an SEO strategist in you that’s waiting to be free. But if you really want… Continue reading What To Look For in an SEO Agency
You’ve heard us talk about SEO, Content Marketing, Social Media Marketing and other related terms on this site, but what is Digital Marketing? Well, is all that and more. Did you know that everything that we talk about in here falls under the umbrella of Digital Marketing? But how is it different from traditional marketing?… Continue reading What Is Digital Marketing and How Does It Work?
We’ve talked about the importance of keywords for any SEO practice. We certainly mentioned the mandatory step that is keyword research and now we will talk about keyword research tools that will make your life easier. There are a few ways to perform keyword research, but if you’re new to SEO and you are just… Continue reading Free Keyword Research Tools and Tips
There’s no way around it: keyword research is the must-do first step of any healthy SEO practice. You can maybe not focus so much energy on creating a lot of content or long blog posts. You may not even make videos or be that much active on every social platform. But whatever you decide to… Continue reading Why Is Keyword Research Essential for SEO
We have talked about the role of social media and marketing before. And how some social media companies have created new features to increase sales. If you’re developing business online, you need to pay attention to Instagram marketing. Instagram is one of the most popular social networks to conduct business online. Whether if it’s creating… Continue reading Best Instagram Marketing Practices
Did you know that Search Engine Optimization is not only a Google related term? That’s right! SEO rules apply to other search engines like YouTube. And YouTube SEO is a whole other topic that works with different rules. Yes, YouTube is not exactly a search engine but more like a social network, but it does… Continue reading A Simple Guide To YouTube SEO